We decided long ago that AR Gaiters would not do discounts on our products and Black Friday sales. Our pricing is fair and it is not overinflated to accommodate seasonal sales. We also didn't want someone who orders one day to score big, while someone else two days later who only just heard of us misses out and pays full price. We also did not want our sales to be affected by customers waiting six months for a clearance sale.
On Sunday morning, I went to Food Lover's Market for the first time in a long time. A friend had shared that a sale was on and one of the items was 2kg parboiled rice, which I mix in with my dog's food. The price was a win at 4 x 2kg for R100. I picked up some other items for myself and for my friend too. The special included 8 x 500g pasta for R100. The saving, just on this, was R139.92! In total, my savings on a total bill of R599 - items for me and for my friend, came to R291.79.
Here's the thing... they are not making a loss on selling these products at significantly lower prices. They are just making less profit. It is a numbers game selling bigger volume for a lower margin to still come out right at the end.
I do love a good discount, and I would be a fool not to take advantage of offers, but it does make me feel that the rest of the time I'm being ripped off.
We never want our AR Gaiters customers to feel like this so we instead deliver an excellent product at a fair price all year.
