This is all familiar ground and I'm comfortable in these environments.
And then there is YouTube. I have done very, very little in this sphere despite having had a few years of working in the tv industry where I have been behind the camera as a camerawoman, an interviewer, and scriptwriter. I have sat in on hundreds of hours of editing and voice-over sessions.
We have needed to make videos for Vagabond Kayaks since we launched. Aside from being too busy, unfocused and distracted to get around to it, I've got tech limitations with my computer really not able to handle the Adobe editing software that I bought a number of years ago. Making videos has been on the back burner.
About two weeks ago we finally started shooting video, beginning with the many fittings and features that make our kayaks so exceptional.
A few days later I got a lockdown haircut :) |
The editing is going well and I'm enjoying the process. My computer can only just handle these short videos. I can't watch the videos in the program as I edit so I'm winging it a bit, drawing on my editing experience all those years ago to get a good outcome.
In some of the videos you see me talking to the camera. In others you just hear me and see my hands.
As much as I tried not to do funny things while we were shooting, of course I did. I'm out of practice and as we progressed, I warmed up.
There are so many people putting their faces in front of cameras every day. From How To and singing videos to a whole lot of nonsense. It really is quite remarkable how 'normal' it is.
As with any art - painting, sculpting, acting, singing, photography, and even writing and sports performance - you open yourself up to criticism when you put yourself out there. What you say and what you do and how you do can be replayed a dozen times and commented on. That's the way of social media. You can be placed on a pedestal or hung up to dry. Sometimes, you just have to do it.
Our focus is on short, to-the-point, informative or instructional videos. They're up on our YouTube channel, Facebook, Instagram and embedded on the relevant pages on our website. These are just the start - we have a long wish list of videos to make. Celliers will be in front of the camera for some; I'll be in front of the camera for the rest.
This is new 'putting-myself-out-there' journey. As my old running buddy Jason would say, I've just got to take a spoon of cement and harden the f-up. Yee-ha!