Last week I submitted an
application for
Chivas Regal's 'The Venture' business awards.
"We're looking for innovative start-ups that use business to solve global social or environmental challenges," their website stated.
"The Chivas Venture is a global
search to find and support the most promising start-ups with the potential to
succeed financially and make a positive impact on the lives of others. One social entrepreneur from each
participating country will make it to the global final and have a chance to win
a share of $1 million in funding."
It took me four hours to complete
the application and in the process I wrote almost 3,000 words.
One of the questions asked about
the social impact of our product and asked for figures, if possible. As I had
no idea how to measure the social impact of our compost tumblers, I turned to
Google. A response in one of the dozen pieces I looked through suggested
looking at my customers and assessing where they were before the intervention
and what changed afterwards.
Our
YOLO Compost Tumbler solves a problem for our customers: what to do with their organic waste.
Many
people in apartments, townhouses, estates and retirement complexes cannot have
compost heaps (due to space or rule restrictions). Those on properties with
sufficient space deal with other issues like pests (rodents, snakes, monkeys,
dogs), complexity of heap management and lack of interest that prevents them
from composting their organic waste.
Before my customers bought their
YOLO Compost Tumblers, their organic waste (kitchen and garden) went out on the
street for collection by their municipality on trash day. These bags of organic
waste would then end up at landfill sites where they rot anaerobically, under
tons of garbage, to give off methane, a potent greenhouse gas.
After my customers receive their
YOLO Compost Tumbler, their organic waste goes into the tumbler - instead of
the trash. The contents get regularly mixed and aerated, and around three
months after emptying their first tub of kitchen cuttings into the first shell, my customers are able to dig
a shell of nutrient-rich compost into their gardens, gift to a friend or donate
to a community gardening project. That they get nutrient-rich compost out is
very much a positive byproduct of YOLO's problem-solving function.
As the YOLO Compost Tumbler has
two shells, one will be active and the other maturing so after the first shell
has been filled, the customer enters a cycle where every six to eight weeks
they're emptying a shell of matured compost.
How can we allocate numbers to
this process?
Consider 100 YOLO Compost Tumblers.
Assuming that between our users of small, medium and large units, they may
average one black bag of organic waste (kitchen & garden) per week during
the year (more waste in summer, less in winter).

For each customer, that equates to
52 black bags a year that would have been put on the street for municipal
collection.
For 100 customers, this is 5,200 bags in a one-year period.
Accounting for only 100 units, we
can already see the social impact and potential for incredible growth with
every YOLO Compost Tumbler that finds a happy home.
This is also about more than the
actual organic waste materials. This is about the 5,200 less garbage bags that
have to be picked up by municipal workers. This is about the 5,200 less bags of
waste that are dumped at landfill sites. This is also about the 5,200 black
plastic bags will no longer be used once-off and discarded.
In addition, every other form of
waste recycling has a long chain of interactions that have to happen. Plastics,
for example, can be separated at home and put out for informal recycling
collectors to pick up or these can be dropped at a recycling bin or centre. At
the recycling centre, plastics are further separated. They're compacted and
transported to a facility that can turn the waste plastic into plastic pellets
- or the like - that another company can purchase to manufacture products from the
recycled material.
With a YOLO and your own organic
waste, no further intervention is necessary. Neither collectors, transporters,
nor manufacturers. Kitchen cuttings and garden material decompose inside the
YOLO shell and a product results - mature compost. This can be dug directly into
the garden to put valuable nutrients back into the soil for our vegetables, flowers and other plants to absorb.
This is the measurable social impact of our YOLO Compost Tumblers. And we're only just beginning.