Canine cookie marketing that worked on me

My Rusty girl is on a weight loss nutrition programme because she has a few kilos to lose (she came to me a bit heavy and gained another kilo on the first food we got). She isn't a big fat dog but as my running companion, it really isn't good for her joints to be heavier than she should be (just as carrying extra isn't good for humans either).

Of course, I love to give my special girl treats. She gets a tablespoon of leftover sauce/gravy with her special diet crunchies, if I have any on hand. She loves Beanos, even the Lite ones. She gets one or two a day. She especially loves the chicken liver dog biscuits that I bake for her, which I haven't done for about three months because of her diet. Any snack she has means a few grams less of her next meal.

She has been doing really well on her weight-loss programme. After being on a plateau for weeks, she is losing and is down 1.6kg. She has another 4kg to go to get to her goal weight of 17kg.

Today I went to the shops and a new box of Beano Lite was on my list. Next to the Beanos I saw this...

So, Beano Lite that tastes and smells bland but has a good crunch to it. Or this? Who can resist 'Superfood Biscuits'? Not me!

They look rough, they smell decent, they're crunchy and Rusty likes them (then again, Rusty likes pretty much anything). And they are similarly priced to a box of Beano.

What caught me was the whole superfood thing as well as the packaging. The styling is much like that of human sports nutritional supplements and products. It works for a sporty person like me who has a sporty dog.

Well done Canine Cuisine.

Rusty will be limited to one of these gems each day so they should last her a while.